How to Use the Modern Press Release

news release

Also, don’t forget to include the RSVP, as it will be highly unprofessional. Many news websites, digital magazines and other publications publish newsworthy stories they believe their readers will love. You can publish the press release in the press, news websites or internal portals of your company to get exposure.

NASA Creates In-Space Servicing, Assembly, Manufacturing … – NASA

NASA Creates In-Space Servicing, Assembly, Manufacturing ….

Posted: Wed, 19 Apr 2023 20:59:58 GMT [source]

If there are any changes in leadership or management, you should mention those, as well. You can download a bundle of editable and customizable press release templates from this blog post. This bundle will help you format and create killer press releases quickly and efficiently for almost any scenario. The templates include a variety of layouts and formats, so you’ll be sure to find one that works for your needs. The BU Public Relations | Social Media works to connect these channels with intended audiences via customized distribution channels and coordinated embargoed outreach and publication.

The chosen quote should shape your narrative and emphasize the core of the announcement. There shouldn’t be any new, crucial information covered after these sections because the readers could potentially miss them. Two to three paragraphs to add context and additional details. Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness. It should emphasize the product’s specs, pricing, availability, and any other details that may be valuable to consumers. No more jaundiced-eyed reporters standing in between you and loads of sweet publicity?

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You also might want to include “###” or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today. Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony . Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic. To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.

The template is downloaded in Word format so you can easily customise text to reflect your brand and adapt it to your message. Whether it’s to announce the launch of your new product, a new acquisition, or to promote your next event, below you will find many sample press releases to inspire you. You’ll also find a press release template at the bottom of this article which you can download for free and customize.

So, while this is our team’s standard practice, other teams may vary their approaches. If you have a question about how your school or college handles press releases and promotions, please reach out to your communication contact at your school, college, institute or center to learn more. Just like in social media marketing, the timing of your content plays a huge role. The time you release a press release can make or break your chances of success. Simply put, newsjacking is the process of injecting your brand into a current news story to make it more relevant and eye-catching. For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction.

Pitching to the media

Whether you want to sell your work on online marketplaces or work with clients one-on-one, a robust promotional strategy is essential to grab the attention of your target audience. Keeping that in mind, we have crafted this charity press release that you can easily customize and use to get your message across. Are you a sports organization announcing a new player who’s just signed with your team? Or did you just transfer a player before a new season begins? Branded Templates Get a bundle of templates that match your brand. Branded Templates new Get a bundle of templates that match your brand.

Don’t lay out the press release with embedded links and logos, text boxes and images. The editors will just have to remove and redo it all themselves anyway, which adds more time to the editing and uploading process. Check out Shimano’s press release for the launch of their new product. However, not all product details have to be included in your release.

Sure, businesses can probably survive without having a Facebook presence, but the marketing potential and audience reach it can provide are often too good to pass up. Press releases now include images, videos, and other multimedia, which means you can convey your message and news stories in more interesting ways than ever before. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand’s image.

2023-04-25 TSX:STC Press Release Sangoma Technologies … – Stockhouse

2023-04-25 TSX:STC Press Release Sangoma Technologies ….

Posted: Tue, 25 Apr 2023 13:00:09 GMT [source]

Mike Butcher, Editor at Large at TechCrunch, once boldly stated that the press release is dead. Surely, the PR industry has adapted to the demands of the modern world. But, one thing’s for sure, journalists today still rely on the output of PR pros. To keep the buzz going, you can release a “second wave” of distribution by sharing the specific stories that news outlets write based on your press release.

of the Best Public Relations Examples to Inspire Your Next Campaign

If you want to impress seasoned journalists, remember to add up-to-date statistics and easy access to your spokesperson. Granted, the best way to catch your reader’s attention is by telling a story. Be mindful not to oversell your press release – make sure to let the journalist make up their mind about your news instead. Your press release should provide factual information about the product, person, or event that you are covering. Don’t overdo it with the adjectives and keep the fluff to a minimum. If an editor decides to add a link to your press release or website, you’re in luck.

The body follows the inverted pyramid formula and includes a relevant quote as well. It’s only towards the end of the article, after you’ve got a good idea of what the robot is, does it go into the technical facts and details. Note how the media release also follows the inverted pyramid formula well. At the start of the article, it distills the purpose of the robot into very easily understandable terms. There’s a reason why the Apple boilerplate is a frequently used example for what a boilerplate should look like in marketing circles. It’s clear, avoids jargon, lists out all their offerings, includes data and notes down what they strive to do.

Pick one or two critical spokespeople and focus the quotes around their unique perspective. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. Consumers, on the other hand, see news stories all over their timelines. As such, your headline needs to be interesting enough to reel them in.

Tucker Carlson’s departure is great news for America (and terrible … – Media Matters for America

Tucker Carlson’s departure is great news for America (and terrible ….

Posted: Mon, 24 Apr 2023 17:01:13 GMT [source]

You need to make your press release visually appealing and unique to improve your chances. This new hire press release template is one of the most effective ways to inform the stakeholders, investors and other team members about the new executive. So, if you’re seeking the best way to promote your new restaurant, store, office, or grand opening, consider this grand opening press release template to share the news with the world.

Medical Conference Press Release

Read the full press release about McCormick’s sustainability award. Find out more about what makes NASA’s rover-naming press release work. Read the media announcement from RxDefine to see more of their format. “SAP Announces Winners of the Seventh Annual SAP Innovation Awards” by SAP.

  • Let the world know about your record company singing using this ready-to-use press release template.
  • To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.
  • However, not all product details have to be included in your release.

It is not impossible; it just takes more skill and time to do so. You need a really well-targeted strategy and an awesome story, plus a lot more patience. Many organizations use media releases to improve their search engine optimization . By distributing through online portals for news sites, a well-written release can give quality links. But get it wrong, and you can get penalized — make sure the content is high quality and not spammy. The release details how both companies’ capabilities complement eachother whilst clearly explaining how all customer needs will be addressed through the acquisition.

Get your press release in the hands of the right journalists with the best press release distribution services. Awards are excellent marketing opportunities for brands as they can improve brand awareness and reputation. Writing an award press release can ensure a larger reach, especially if your business knows how to land local press coverage. Take the opportunity to strengthen your brand image by highlighting what your business has achieved. Zoom’s Keybase acquisition press release is just one part of its response to the security concerns that exploded around Zoom software with its mass adoption during the COVID-19 pandemic.


SAP took the initiative to create their own awards and drive coverage off the back of the results. Start with a sentence on why this news is important, to avoid having your mail sent to the “evergreen inbox” for a slow news day. Include at least one image, as an attachment, in your email. Make sure the image you use is licensed for republishing or that you own the rights, and include the designer or photographer’s name and details.


Have you found the debits and credits of press release template you were looking for? Now it’s time to personalize it using the Visme’s online document editor, and then download or share it with your audience. Publishing a press release for the opening of a new location will let your potential customers learn about your business. Whether you just opened a new location, opened for the first time or inaugurated your headquarters, press releases are the best way to share the news. It’s a powerful way for you to reach the media and make it easier for your future clients to find you online to work with you.

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